I just read this part in the article:
But on to the question most of the geeks have been asking: Can you rip out the cover and use it for your own projects?
Griffin says it should be possible — “We look forward to seeing what people do it” — although there isn’t any discrete input on the custom-designed circuit board that will control the e-paper. The data will be baked into the circuitry. Figuring out how to reprogram the e-paper controller or installing an entirely new one will be up to the hackers.
Good news about the battery, though: it should be trivial to replace.
“The batteries are pretty standard, small batteries,” says Griffin, some sort of coin cell battery that can be purchased from a variety of retailers. That means when the soldered-in battery dies after an estimated ninety days, replacing it shouldn’t be too much of a challenge.
Hopefully someone can get a new controller in there, so we can use standard inputs or something.